Why Did Burlington Remove “Coat Factory” from its Name?

You may have noticed some changes at Burlington over the past few years. We’ve shed the “Coat Factory” and just call ourselves Burlington to better reflect the amazing and varied assortment of merchandise we carry. We’ve rebranded ourselves to better represent the wonderful shopping experience we deliver in our stores and online every day!

When we called ourselves Burlington Coat Factory, some customers still thought of Burlington only for coats. We do have everything you need when it comes to coats, but please don’t miss all the other great categories you can shop for at Burlington.

Store Signage

If you visit our stores, and we hope you find a chance to do that regularly to see all the great new merchandise that arrives every week, you’ll notice that most have removed “Coat Factory” from our exterior signing.

Our customers tell us that they prefer it when we just call ourselves Burlington, since they know we have much more than just coats inside. If your store still says Burlington Coat Factory, just hang on as we may be changing it to just Burlington soon.

If you are at one of our new or recently updated stores you may also notice a tagline underneath our name. Our customers told us that they liked when we called out the specific shopping categories. Look for signs that say Ladies – Mens – Kids – Baby – Home – Coats. But even if you don’t see the tagline, be assured that you will find the same terrific product assortment inside.

And our website has changed as well! Instead of finding us on Burlingtoncoatfactory.com now we are using the much easier Burlington.com. Same great assortment, updated name.

What Will I Find at Burlington Now?

In a word: everything. Burlington offers shoppers the opportunity to discover a wide assortment of brand-name merchandise for him, her, the kids, baby, their home and so much more…all at our everyday low prices – up to 60% off other retailers’ prices every day!

Stop by your local store, or check out Burlington.com, and you will be totally surprised by what you discover. We have a tremendous selection of top name brands in women’s clothing – dresses, jeans, tops, skirts and more. Oh, we carry plus and petite sizes, too!

Make sure to put accessories on your list. You can find a wonderful range of handbags, jewelry, watches, as well as beauty and fragrance – all designed to fit your budget and style.

Burlington is also packed with men’s clothing – suits, suit separates, polos, tees and jeans, plus socks, underwear, ties and all kinds of gadgets and gifts, too. 

And don’t forget the kids. From school uniforms and head-to-toe outfits to jeans, girls’ dresses, jackets and backpacks, you’ll find all that and more for way less. Did somebody say toys? We also have a huge selection of brand-name toys for kids of all ages. Plus, you’ll save on everything for your home, too – pots, pans, bedding, accent furniture, home décor…practically anything you can think of!

Baby Depot at Burlington

New parent or parent to be? Then, you don’t want to miss shopping for your newborn in the Baby Depot department. You’ll find everything from apparel to strollers to cribs to car seats.

One quick shopping tip: see something you love? Then you better act fast! Because, at these prices, they won’t last. Shopping at Burlington is a treasure hunt after all.

Changing our name to Burlington helps customers realize that we have so much more to offer. But no worries, if you’re shopping for a coat or two, Burlington still has you covered!

Category: Insider

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